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CREATIVE DIRECTION | DESIGN | ART DIRECTION | COPYWRITING
I’m typically not a play on words guy when it comes to headlines, but when presented the opportunity to sneak a Jay-Z quote into a Gold Bond Body Powder ad, how could you not.
These ads ran throughout Chase Field through Gold Bond’s partnership with the Arizona Diamondbacks. The solid color background utilized accent colors that helped the iconic design of the GB packaging stand out – creating a bit of a stop-you-in-your-tracks, pop-art feel.