KEY INSIGHT: For savvy creators, once you take the time to learn Adobe Photoshop, you, and your world, will never be the same.
ROLE: Creative Director, Art, Copy
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I served as Creative Director for an extension of Adobe Europe’s “The World is Your Canvas” campaign, developed in part by 72&Sunny. Our task was to target a relatively new audience for Adobe, called the “Savvy Communicator.”
This audience typically relies on turnkey design and comms solutions like Figma and Canva to create, so we needed to set Adobe apart in messaging – targeting and meeting them where they were.
We deployed a campaign that spanned across channels – social, retargeting, TikTok, Instagram, testimonials, etc. to pull in new users and enourage trials. We also created an entire suite of tools and libraries curated by selected artists.