Key Insight: As agriculture evolves, so does innovation — with agronomy at the forefront. By showcasing the personality types inherent in each of these grow-getters, we can prove how the new Crop Records tool, backed by TELUS, is exactly what agronomists need to help farmers grow more — and drive progress.
Role: Creative Director
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Telus, known mostly as a Canadian cellular provider, has recently ventured into agriculture and supply chain integration. Their tools and offerings span the entire value chain, and serve to connect the dots from farm to consumer.
For this specific campaign, we’re showcasing grower customers as various personas – our research and insights prove that agronomists know there is no one size fits all approach to serving customer needs.
Here, we show that this tool is one that works for everyone and can be easily-customizable across various sectors – from growers/farmers, to transport, processing facilities and more.