KEY INSIGHT: The hot dogs you’ve loved for years have a new look, and so does the website.
ROLE: Creative Direction
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Sugardale Foods is a nearly 100 year-old brand. We helped refresh their look and feel in 2019, and then brought their website up to date in 2020. Utilizing a lean crew for the project, my role on the ranged from supporting UX, UI and copywriting, while also helping with some of the art direction. The site is live at sugardale.com
With Sugardale, I’ve also led creative direction on traditional and non-traditional advertising work and various brand partnerships. This includes fan events for MLB and NFL gamedays, endorsements, in-store POP displays and events, and social media. We’re also currently updating the parent company’s website, freshmark.com