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ART DIRECTION | COPYWRITING | BRAND DIRECTION
In a city like Kansas City, standing out on the BBQ scene is tougher than an overcooked Brisket Flat.
And if you thought the restaurant business was crowded, you should attend a Kansas City Barbecue Circuit event.
Hundreds of teams compete every weekend for barbecue supremacy – to be the master of the meats – the boss of the sauce – the…you get it.
For Hot Box BBQ, standing out wasn’t just about having the best food – it was about having a brand that didn’t feel like it was created using clip art and comic sans.
Utilizing a fresh color palette that would pair well with the mahoganies, browns and warm tones so prevalent in BBQ – and pairing it with a vintage look and feel from both a type and iconography standpoint, I was able to give the team a brand as satisfying and unique as the foods they dish out at competitions.