KEY INSIGHT: Many in rural America struggle to gain access to healthier food items, medications, and everyday goods that contribute to overall physical wellbeing.
ROLE: Creative Direction, Art DIrection
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Luke Bryan, Kroger, and Bayer worked together in 2023 to sponsor the long-standing Luke Bryan Farm Tour – promoting health and wellness to rural America.
I served as CD for the paid advertising and promotional efforts leading up to the tour. We shot several web spots near Luke’s home in Nashville, which were categorized in h&w categories like pain management, stress management, nutrition, and allergies.