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CREATIVE DIRECTION | DESIGN | COPYWRITING | ART DIRECTION | BRAND DIRECTION
SPIN! Pizza is a different kind of pizza joint. It’s fun, inviting and convenient. But when SPIN! approached our team, their brand was a bit all over the place – they needed their voice to reflect their atmosphere.
I helped lead a team through a brand-refinement process to establish a tone, both verbal and visual, that would set SPIN! on a cohesive path forward – both in-store and online.
We developed a brand mantra that became a central pillar to their daily business operations, and a visual system that felt fun, fresh and inviting – just like the restaurant. We worked on a series of initial POP posters, developing both the art and copy, along with a visual toolkit that would help their internal team develop assets moving forward.