KEY INSIGHT: Farmers care about results, and Dekalb delivers from farm to trophy case.
ROLE: Creative Director, Art, Copy
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Dekalb corn seed is arguably the most well-known brand in row crop agriculture. And walking on to Kalb Farms in Southern Indiana is like walking into a Dekalb brand shrine.
We learned this first-hand when our team spent three days filming the first episode of a docuseries and shooting for a congratulatory campaign with the 15x NCGA Yield National Champions.
We wanted our approach to feel authentic, and as “slice-of-life” as possible. Our photography and art direction needed to carry a level of imperfection and grit with it that communicated the hard work that goes into being the nation’s highest-yielding corn farmer in terms of bpa.