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CREATIVE DIRECTION | COPYWRITING | ART DIRECTION
I spent more than six years as Creative Director for Bayer Environmental Science’s North American Division.
Ask anyone who’s created any sort of advertising for products that kill weeds and bugs, and they’ll tell you that’s a long-ass time.
On the surface, this seemingly-stale subject matter would scare off most creatives – but by injecting fun into the work and showing the client that B-to-B doesn’t have to be boring – we turned this account into the one everyone wanted to work on.
This work performed. It won awards. And I’m proud of it.
I can also talk shop with Lawn Care Operators, wake up as early as a Golf Course Superintendent, and know how to properly drop dime-sized portions of rotational roach control underneath a kitchen sink.
Wins all around.