KEY INSIGHT: No matter what you’re into, there’s something for you at Target – choose your own adventure.
ROLE: Art Direction
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As a partner agency to target stores, we were tasked with helping to advance their award-winning “Bullseye Playground” campaign. My role on the account was art direction. The goal of the campaign was to invite customers into the brand – literally – by turning those beautiful, bold circles into a dimensional “playground” for spatial enjoyment. These designs were used in, and on, Target stores around North America and beyond.